Even though it was released less than a week ago in the United States (and hasn’t been made available to worldwide audiences just yet), Nintendo and Niantic’s Pokemon Go has already seen massive success. The game trended on social media sites shortly after the app was launched for iOS and Android devices and has since become more popular than apps that have been around much longer, like the dating application Tinder.
Of course, there have been some downsides to Pokemon Go – including a recently discovered privacy issue and certain players using the game to commit armed robbery. But, on the whole, Pokemon Go has reinvigorated interest in Nintendo’s Pokemon brand, which was already well-established and massively popular around the world thanks ...
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