These days, the international box office is arguably more important than domestic. A strong performance overseas can be the difference between flop and profit. Pacific Rim is getting a sequel because it grossed high figures worldwide, and there’s a debate about whether or not Warcraft can be considered a success after it broke records globally. Because of this, Hollywood studios typically look for ways to increase the appeal of their projects, allowing them to reach the largest audience possible (ideally maximizing revenue).
China has become a massive market in the film industry; it’s currently second only to the U.S. As such, that country in particular is highly coveted, but not every American film can capitalize on China’s booming business. Only around 25 foreign ...
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